Advocacy and awareness raising of the added value of a NIPN (2/2)
Continuous advocacy and awareness raising efforts are therefore needed, in combination with the delivery of relevant outputs, to establish NIPN credibility and authority.
Rather than being an ad hoc, one-time activity, this requires careful planning, seizing strategic windows of opportunity, using multiple communication channels (individual meetings, group discussions, workshops, presentations at high-level events), as well as repetition of a few, carefully formulated key messages.
Key messages should relate to the following questions (amongst others):
- Why invest in nutrition?
- Why is a multisectoral approach to nutrition required?
- Why should data analysis guide policy, programme and budget decisions?
- What is the NIPN approach and how does it complement existing multisectoral nutrition structures and approaches as well as other nutrition data related initiatives?
- Why should my sector/department/ministry be concerned with NIPN?